One week removed from the internet dunking on EA’s social media accounts, some of the developer’s employees are reportedly unhappy with the post that implied single-player games aren’t worthwhile.
Last Thursday, EA’s official Twitter account posted what instantly turned into a controversial tweet, saying, “They’re a 10 but they only like playing single-player games”. The post is a play on the “they’re a 10 but…” trend that’s dominating social media right now.
The internet did not react kindly to this post, pointing out things like EA’s disastrous rollout of microtransactions in Star Wars Battlefront 2 and other instances of its shaky history with single-player games. Just hours after the post, EA tweeted againsaying, “Roast well deserved. We’ll take this L cause playing single player games actually makes them an 11.”
Roast well deserved. We’ll take this L cause playing single player games actually makes them an 11. https://t.co/PNg4FKOgfB
— Electronic Arts (@EA) July 1, 2022
In a report from USA Today’s FTW, a plan was apparently put in place to try and turn a negative into a positive, where EA’s studios would publicly ridicule the tweet to gain favor with the audience. However, multiple social media managers reportedly declined, with some EA employees saying that roasting the company would only magnify EA’s poor reputation among gamers.
According to the report, there was such a dislike for the tweet among EA employees in part because EA’s main social media account is reportedly not managed by the company’s social or communication teams. Rather, the Twitter account is said to be managed by people outside of the game industry.
“They’re all new and most of them, to my knowledge, aren’t really game industry people,” one of USA Today’s sources said. “The person who posted that tweet didn’t know and wasn’t supported properly to ensure something like this didn’t happen.”
Now, EA is apparently hosting roundtable discussions with executives who are angry about the post, since some of EA’s studios working on single-player games viewed the tweet as an insult.
For more on EA, you can check out every EA game in development that we know of. Or read up on the upcoming Dead Space remake and Star Wars Jedi: Survivor, two upcoming single-player games from EA.
Every EA Game in Development
Logan Plant is a freelance writer for IGN. You can find him on Twitter @LoganJPlant.